Dr. Margaret Greenough, MD is a family medicine physician in San Luis Obispo, California, offering both traditional family medicine and an exclusive Concierge Choice membership practice. A graduate of UCLA School of Medicine (2010) who completed her residency at the University of Michigan (2013), Dr. Greenough brings over a decade of experience to a practice built around a simple conviction: good medicine requires time. Her Concierge Choice program runs through Concierge Choice Physicians and gives members a fundamentally different kind of primary care relationship — one with longer appointments, direct physician access, proactive wellness planning, and the personal attention that today’s conventional healthcare system no longer allows. She accepts both traditional insurance patients and concierge members at her San Luis Obispo practice.

About the Physician

Dr. Greenough earned her medical degree from UCLA School of Medicine and completed her family medicine residency at the University of Michigan in 2013. She has practiced on the Central Coast of California for over a decade, building a reputation for compassionate, thorough, and unhurried care. She sees patients across the full spectrum of family medicine — from children and young adults to older patients managing chronic conditions — and she emphasizes preventive care and lifestyle guidance alongside acute and chronic disease management. Members of her Concierge Choice program receive her private cell phone number for after-hours contact and she will personally visit members who are hospitalized, coordinating directly with inpatient physicians to ensure continuity.

Services Offered

• Comprehensive Family Medicine — Full-spectrum primary care for patients of all ages, including annual physicals, acute illness, chronic disease management (diabetes, hypertension, thyroid disorders, high cholesterol), vaccinations, and health screenings.
• Concierge Choice Membership — An exclusive membership model with a significantly reduced patient panel that delivers longer, relaxed appointments, same-day and convenient scheduling, and direct access to Dr. Greenough via private cell phone for after-hours concerns.
• Preventive Wellness and Customized Screenings — A comprehensive annual examination tailored to each patient’s unique health profile, with individualized cancer screenings, cardiovascular risk assessment, and early detection testing beyond standard guidelines.
• Lifestyle Coaching and Healthy Habit Support — Personalized guidance on nutrition, fitness, stress management, sleep, and weight — with Dr. Greenough actively working alongside patients to stay motivated and on track toward their health goals.
• Patient Advocacy and Care Coordination — Active engagement with specialists and other providers, including sharing records, reviewing recommendations, and helping patients navigate complex medical decisions with clarity and confidence.
• Hospital Visit Coverage — Members can notify Dr. Greenough if admitted to the hospital; she will visit in person and stay connected with hospital physicians to ensure coordinated care throughout the stay.

What to Expect

Standard insurance is accepted for family medicine visits. The Concierge Choice membership is an additional annual fee that unlocks the enhanced access and personalized services described above. The practice is located at 4251 S. Higuera Street, Suite 102, San Luis Obispo, CA 93401. Call (805) 505-9899 for appointments or (877) 888-5590 to inquire about membership. More information is available at drgreenough.com.